“Some changes look negative on the surface but you will soon realize that space is being created in your life for something new to emerge.”
― Eckhart Tolle


The Comfort of Small Talk

Aristole once said ” “Man is by nature a social animal” and never is that more true when working with co-workers.

Whether by design or fate, co-workers are the people we spend the most time with. To work effectively there must some meaningful interaction.

Now there lies the problem. In most cases the bigging of all relationships start with small talk. The exchange of marital status, interests, and weekend plans lay the foundation of relationships.

Perhaps it is only me but after awhile I just avoid small talk because after awhile I tend to have the same conversations over and over. The people I have interact with enjoy that type of relationship but I have other things to do with my time.

Perhaps I am fullfilling the last part of Aristole’s quote; “Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god. ”

Marketing Plans are not About Companies

Avocet Communications Blog

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Most companies develop their marketing plans starting with the normal research, objectives, strategies and tactics with the sole purpose of increasing the company’s revenue and profit structure. However, marketing plans are not about companies – they’re about customers and what they experience that triggers a purchase and ultimate company loyalty.

Therefore, the development of marketing plans – or even singular promotional campaigns should start with the end – not the beginning. The end is about the customer or client who purchases your product or service.

Think through these questions when developing your customer profile.

1.  Who are we providing value to? (current customers, potential customers, lapsed customers)

2.  What needs and wants define your ideal customer?

3.  What characteristics define your ideal customer?

4.  Can your customers be sorted into different categories based on their needs, wants and characteristics?

5.  Why will this customer hire you?

Once you decide what you…

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