Why You Still Need Facebook for Your Social Media Plan

HSW Digital and Social Marketing

Five years ago, you could go up to any twenty year old on the street and ask them what their favorite social media website was and the answer would be Facebook or Twitter. Now there are so many options for social media that the answer could also be Instagram, Snapchat, Vine, Reddit, Tumblr, Pinterest, and more. This is part of what has caused social media marketing to evolve into the monster it is today, and why many businesses mistakenly believe they should be on all of them.

Via Flickr by Chris Heiler Via Flickr by Chris Heiler

I feel that social media marketing is currently in a transition limbo. Now is the time where platforms need to be actively making changes that excite and engage users to keep them there. Facebook users themselves aren’t going anywhere. Facebook was an innovator of social media and that place is still respected. Even though there is no shortage…

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