Twitter accounts can become stale fast. In the ever-evolving world of social media, where a single tweet can go global in a matter of minutes, it is essential to keep a business account up to date.
While some still think there is a dark magic to social media success, the truth is that it is a simple formula: time + shareable content = growth.
Here are my top tips on how to get your account to the next level:
1) Don’t be afraid to follow
There has long been a stigma attached to following others, and some businesses take great pride in not following anyone. While some may see this as exclusivity, others see it as being exclusionary and this may put people off. Look at @innocentdrinks – they have 189k followers but follow 25.6k, being friendly works!
2) Promote your handle
Social media doesn’t have to be confined to…
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