Google+’s Pluses and Minuses

HSW Digital and Social Marketing

Google+ is becoming an integral part of social media marketing. This is because it integrates itself on so many other platforms, increasing your business SERP. Even though it was meant to take over the social media world, as Google has done in many other ways, many people are conflicted whether or not Google+ is viable for marketing. Here are the pluses and minuses of Google+.

Via Flickr by birgerking Via Flickr by birgerking

Plus + SEO

When you share a photo, link, or a text update on your Google+ page, this will be indexed in Google’s search results. When people click the +1 button on your content also increases the search ranking of your Google+ posts. Google+ can increase your business’ visibility in search engines drastically, meaning more traffic will be directed to your website and other platforms as long as you have filled out your profile correctly.

Minus – Cluttered Layout

Users are…

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