Shock tactic

This is PRable

o-SORTIE-EN-MER-facebook

Getting your business message to stand out from the millions of other corporate stories online takes something special, but too many organisations are averse to taking a risk that could set them apart from the competition.

It is the job of an agency to be brave and help a client understand the benefits from being a little bit different. Much like guerrilla marketing, shock tactics and ingenuity can make the most innocuous of brands grab the headlines.

Not just treading water

I recently came across the fantastic campaign Sortie en Mer, which I believe perfectly embodies the philosophy of daring to be different and has generated a sensation online.

The campaign uses an interactive first-person video that plays out like a computer game. Starting on a yacht at sea, the protagonist is suddenly hit by the boom and knocked overboard, the viewer/player is suddenly challenged to save the lifeā€¦

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