Blogging is addictive — “I’ll take a minute to finish this post” hurtles down the slippery slope past “I’ll skim the Reader for an hour ” before skidding to a halt in front of “I’ll spend two hours commenting, preview 47 themes, start four drafts, and stumble to bed at 2am.” Compounding the problem, blogs are like potato chips and tattoos: many people find it difficult to stop at one.
Is starting a second (or third, or fourth) blog a good idea? You already have an audience, so you’ve got a head start — but you already have an audience, so you might be spreading yourself thin.
If you’re not sure what your next move is, these four questions can help.
1. Do I have content for a second blog?
Maybe you normally blog about your experience moving from a big city to a small town, and are posting about gardening more and more. Does this dilute your…
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