If you run a business, why would you hire someone who speaks only in jargon and buzzwords? When it comes to social media strategy, there are a lot of people willing to write a list of “sure-fire ways” to make your social media presence “blow up” or “kick” or “rock.”
These are just some examples from the past week:
- “7 Ways to Make your Video Stand Out on Pinterest”
- “4 Easy Ways to Make Your Facebook Page Sing”
- “6 Simple Steps to Owning Your Twitterverse”
To be fair, there is a method to the madness of writing listicles in a Buzzfeed style. Heck, my last blog post was broken into three parts and had a snappy headline.
If I’m an executive or a business owner, I don’t want to hear a long stream of buzzwords or jargon. I want to hear social media explained in a way that I understand…
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Changes in organizations, structure, and policies at times can have people questioning whether the company is going in the right direction.
In those moments of doubt I think about this quote. “Ever job has a unique situational circumstance” by Ron Perlman.
There is no place better than where you are now. Dealing with change can be difficult but rewarding in the end.
Many employers are looking at more than your resume and hiring application when considering you for a job. Oftentimes, social media can make or break your chance of getting hired. A recent CareerBuilder survey of more than 2,100 hiring managers and human resource professionals and more than 3,000 workers found that 51 percent of employers who research job candidates on social media sites have …
Consumers receive hundreds, if not thousands, of marketing messages every single day, and with so many creative distractions, it’s very difficult for them to fully engage with all pieces of information. In order to support your strategic vision and increase sales, your business must set in place a marketing communications framework that will enable your employees to create unique and engaging marketing messages and use the right tools to effectively reach your target audience.
A marketing communications strategy helps develop brand awareness – in which consumers translate product or service information into perceptions about the company and its position in the marketplace. Marketing communications helps reinforce brand identity and persuades your target audience to take action – whether that is to purchase your products or services or provide feedback and engage with them on a social platform.
“Stopping advertising to save money is like stopping your watch to save time.”…
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