SnapUp Lets You Go Shopping, Track Prices Just By Taking Screenshots On Your iPhone


A new application launching today on the iTunes App Store wants to make mobile shopping – including organizing products you like from multiple stores and receiving price drop notifications – as simple as taking a screenshot on your phone. SnapUp, as the app is called, is able to automatically identify and recognize the products you save as screenshots in your iPhone’s Camera Roll, allowing you to then move those products into lists, keep track of sales and other deals, and then finally buy when the price is right.

The San Francisco-based startup was founded around a year ago, and is headed up by engineers Dan Cheung and Eric Goldberg, a One Kings Lane alum and the first engineer at StumbleUpon, as well as Shan Mehta, whose background is in e-commerce, banking and investing.

Originally Cheung and Goldberg were working on a service that would help consumers find cool and interesting products…

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