Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts?
There is a seemingly never-ending flow of information, tips and tricks on how to spend less time executing a social media plan.
I’d be all for this if the primary focus of this There tends to be a strong correlation between effort input and expected results
information was on efficiency, but in many cases it’s not. Frequently these pieces suggest automating what I consider to be human-critical tasks, taking shortcuts, sacrificing quality, and implementing unfocused and catchall tactics, all of which ultimately mitigate the opportunity to achieve real business results.
In my experience, there tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.
Rather than finding ways to spend less time on social media, we…
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