How Do You Overcome Showing ROI with Social? Here’s 5 Things.

Avocet Communications Blog


We all know that getting your business to invest in social media can be a tough sell. Often times the big question is “how can you show me the ROI?” It can be a difficult conversation to have, and an even more difficult one to win.  As  of now, it’s hard to show a direct correlation to social media and sales. However, here are 5 things that will help you sell your case…

1. Collecting Data – Holding a social media contest or sweepstakes can allow you to not only collect more social fans, but will also allow you to harvest data. You can rapidly grow your data base for email marketing. In fact, one of the most common strategies for Facebook marketing is to grow an email list. From there, you can market your database outside of the social platform.

2. Customer Service – Most businesses don’t realize the fact that…

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