Persona’s Machine Learning App Lets People Follow Different Sides Of Your Twitter Identity


Our identities are prismatic. We’re not the same person to everyone. Yet when you follow someone on Twitter, your feed overflows with a combination of their personal, professional, and social tweets. But thanks to TechCrunch Disrupt Hackathon project Persona, you can choose which dimensions of someone’s identity you want to see. Persona uses machine learning to classify people’s tweets into separate themed timelines around different topics they tweet about, like their work, personal life, and interests.

If you ever wished you could just get someone’s smart professional insights without knowing what they had for lunch, or love their taste in art but yawn when they nerd out on tech or current events, Persona could banish boring tweets from your feed.

persona Mani Doraisamy demos Persona on stage at the TechCrunch Disrupt SF 2014 Hackathon

As someone who straddles a lot of scenes, I bet some of my Twitter followers would…

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