Why social media is a blessing (and a curse)

Fortune

MPW Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: What is one piece of advice all millennials should take before entering the workforce? is written by Pam Wickham, vice president of corporate affairs and communications at Raytheon Company.

Build your own brand. Your degree tells me that you passed, and your references tell me someone is willing to vouch for you. But your brand tells me what I really want to know. It tells me who you are and what you stand for, and that gives me a pretty good idea of who you’re going to be.

Brand building itself isn’t new, but the way we do it is changing. We used to build our brands by promoting our finest moments and proudest accomplishments on a resume, then putting on our nicest suits and making the…

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